Why More Men Are Wearing Necklaces—And Why It Matter.
A quiet shift is underway in men’s style. It’s not about louder prints or bolder tailoring—but about something far more personal: the return of the pendant.
For a growing number of men, necklaces are no longer fashion statements. They’re markers of identity—worn not to impress, but to express.
“Men are seeking pieces that mean something,” says Catherine Zadeh, founder of ZADEH, a New York-based jewelry house known for its refined yet rugged designs. “They want authenticity, not flash.”
Historically, men have worn necklaces as symbols of faith, protection, and lineage. Somewhere along the way, jewelry became ornamental—or worse, off-limits. But today’s man is reclaiming adornment on his own terms.
ZADEH’s Harrison pendant is a case in point: carved from polished horn or luminous mother-of-pearl, set in solid 10K gold, and suspended on a parachute cord that softens with wear. It’s equal parts substance and subtlety—luxury without the pretense.
These pieces are meant to be lived in. No excessive shine, no branding—just refined materials that patina over time. “Our clients wear their pendants every day,” Zadeh says. “They sweat in them. Travel in them. They’re part of their routine—like a watch or a favorite bracelet.”
The modern pendant isn’t about decoration. It’s about permanence. These objects don’t scream. They speak—quietly, and with intention.
In a world that moves fast and favors trends, there’s power in choosing something timeless. And when it’s worn close to the heart, that message resonates even more.
