Color and Novelty Spur Interest at New York Market

- July 26th, 2012 -

91__320x240_screen-shot-2012-07-26-at-10-27-46-amNEW YORK — Men’s retailers are hoping they can continue to shake off the still-fragile economy and that the strong sales they have been enjoying for more than a year will continue into this fall and holiday.

Despite daily reports of continued economic weakness in the U.S. and overseas, merchants shopping the New York market this week remained upbeat. Strength in the consumer response to tailored clothing, modern furnishings and updated sportswear buoyed their spirits as they prowled the aisles of Project, ENKNYC, Capsule and MRket for the items to sustain the momentum into next year.

Vibrant color in everything from jeans and polo shirts to lightweight jackets, along with tapered silhouettes and retro patterns in suits, sport coats and furnishings, topped the lists of specialty retailers at the shows, which wrapped up their three-day runs on Tuesday…

Even the most traditional of men’s brands broke out of the box for spring, embracing the
explosion of color and slimmer silhouettes that have transformed the face of the industry over the
past several seasons.The show highlighted updates in dress shirts and neckwear, knitwear and casual pants, along with novelty accessories from a mix of new and more-established vendors…

Accessories were also popular at the show. Catherine Zadeh, who had taken a hiatus from
jewelry designing for five years, reemerged with a collection of woven macramé bracelets with
silver accents, nylon cords, cuff links and stud sets. “It’s not rock ’n’ roll or beads; it’s very
European,” she said. Zadeh’s top-of-the-line piece was a buffalo horn bracelet with an 18-karat
gold clasp and accents, priced to retail at $4,700.

By Jean E. Palmiere and David Lipke. 

The full article can be seen at WWD online.